May Ikabobote Pa Launches Campaign to Promote Plastic Bottle Recycling

Coca-Cola is making strides in its commitment to environmental sustainability with the introduction of new Coca-Cola Original and Wilkins Pure bottles made entirely of 100 percent polyethylene terephthalate (PET). These bottles, excluding caps and labels, bear a clear call to action: "Recycle Me Again." This eco-conscious move reflects the company's dedication to reducing plastic waste and encouraging responsible consumer behavior.

In tandem with this packaging innovation, Coca-Cola has unveiled its latest consumer engagement initiative, "May Ikabobote Pa," aimed at informing and inspiring individuals to recycle their empty plastic bottles. This initiative encompasses a range of activities designed to foster engagement and action among consumers and like-minded organizations.

One of the key elements of "May Ikabobote Pa" is the promotion of recycling through engaging activities. These activities will be featured at Coca-Cola's on-ground events and through digital communications targeting consumers. Coca-Cola Philippines is also forging partnerships with various groups and community leaders to collaboratively create educational content that reaches a broader audience, emphasizing the importance of sustainable practices.

Coca-Cola's commitment to sustainability extends beyond consumer engagement initiatives. The company has launched an employee engagement program called "Tapon to Reborn," demonstrating its dedication to addressing the plastic waste problem at a grassroots level. This program encourages and enables Coca-Cola employees nationwide to actively participate in the fight against plastic waste. The goal is to collect and sell 500 kilograms of PET bottles and cans, with the proceeds earmarked to support reforestation efforts in the Lagadlarin Mangrove Forest and Sierra Madre Forest.

The introduction of 100 percent PET bottles represents a significant step forward in Coca-Cola's sustainability journey. By embracing this innovative packaging material, Coca-Cola is reducing its environmental footprint and contributing to the circular economy. PET is a recyclable material that can be transformed into new products, reducing the need for virgin plastic production and lessening the burden on landfills and the environment.

The "Recycle Me Again" message prominently displayed on these bottles serves as a powerful reminder to consumers that their actions matter. By recycling these PET bottles, consumers can directly contribute to reducing plastic waste and conserving valuable resources. This simple act of responsible disposal aligns perfectly with Coca-Cola's broader sustainability goals.

The "May Ikabobote Pa" initiative further amplifies Coca-Cola's commitment to sustainability. By engaging consumers through educational and interactive activities, the company aims to raise awareness about the importance of recycling and empower individuals to take action. The partnership with 7-Eleven stores and Shell stations extends the reach of this message, making recycling more accessible and rewarding for consumers across the country.

Additionally, Coca-Cola's "Tapon to Reborn" program demonstrates its dedication to fostering a culture of sustainability among its employees. By actively involving its workforce in collecting and recycling PET bottles and cans, Coca-Cola not only sets an example for responsible corporate citizenship but also contributes to reforestation efforts in critical natural habitats.