Dow Unveils Innovative POE-Based Leather Substitute for Automotive Sector

Dow (NYSE: DOW) has unveiled a revolutionary advancement in materials science with its pioneering solution: polyolefin elastomers (POE)-based artificial leather. This breakthrough innovation addresses the surging demand within the automotive industry for alternatives to traditional leather that are free from animal-derived materials. Collaborating with HIUV Materials Technology, a leading partner based in China, Dow has successfully commercialized this cutting-edge leather substitute, garnering recognition from an electric car manufacturer for its application in auto seatings.

The POE-based leather option offered by Dow boasts several key advantages:

•   Exceptionally soft texture with superior color stability, providing designers with enhanced flexibility in selecting colors, particularly lighter shades.

•   Excellent resistance to aging and low temperatures, meeting the stringent requirements of the automotive sector.

•   Elimination of hazardous chemicals, plasticizers, and heavy metals commonly found in traditional leather substitutes.

•   Low levels of volatile organic compounds (VOC) and minimal odor, contributing to improved indoor air quality and enhanced user experience.

•   Reduced weight, ranging from 25% to 40% lighter than PVC leather due to its lower density..

Leveraging its extensive expertise in materials science, Dow is poised to introduce this high-performance, animal-free leather alternative to the market with great enthusiasm. The company is actively seeking collaborations with forward-thinking brands across the value chain to explore novel applications and unlock new opportunities for its POE-based leather option within the automotive industry and beyond.

Beyond its applications in the automotive sector, this innovative leather substitute holds immense potential across a diverse range of industries, including sporting goods, furniture, and fashion accessories. It caters to the evolving needs of brand owners who prioritize sustainable solutions without compromising on product aesthetics or consumer experience. Dow foresees that this versatile option will resonate strongly with environmentally conscious consumers, driving widespread adoption of sustainable materials across various sectors.

Dow (NYSE: DOW) occupies a prominent position as a global leader in the materials science arena, serving clientele across dynamic markets such as packaging, infrastructure, mobility, and consumer applications. With a far-reaching global footprint, integrated assets, and scalable operations, Dow is well-positioned for sustained growth driven by a relentless pursuit of innovation and a steadfast commitment to sustainability. The company operates manufacturing facilities in 31 countries and boasts a workforce of approximately 35,900 individuals. In 2023, Dow achieved sales totaling approximately $45 billion, underscoring its significant presence and impact in the global marketplace. When referring to Dow or the Company, it encompasses Dow Inc. and its subsidiary entities.