With summers in sight, global demand for psyllium husk (95% grade) has picked up considerably, causing market prices to register a substantial hike. In line with rising health and wellness consciousness, buyers have begun favouring products containing psyllium husk for its cooling as well as digestive properties. This heightened domestic as well as export demand has been a major influencing factor behind increasing price movements of psyllium husk. ChemAnalyst projects a stabilization in prices in forthcoming months since constant supply keeps pace with increasing demand.

The Indian market witnessed a significant increase in psyllium husk prices during March largely due to the increased demand from end-user industries like nutraceuticals, pharmaceuticals and the food & beverage industry. With manufacturers of these products increasing production to meet the seasonal demand, the price increase has been seen across domestic as well as export markets of psyllium husk. The USA which is one of the largest Indian psyllium husk importers has also added to this positive trend as consumers with a healthy lifestyle continue to look for natural alternatives like psyllium husk for digestive well-being and overall health.

As summer season arrives demand for psyllium husk has jumped, thanks to well-documented consumer health benefits of the ingredient. Psyllium husk possesses a cooling effect and as such, becomes a first-choice dietary supplement by consumers when temperature rises. On top of this psyllium husk is an efficient digestive health supporter and thus it boosts customer demand. Such growth has been witnessed across major market segments involving direct consumption, nutraceutical applications and food functionality applications. The export market of psyllium husk specifically the USA has experienced a corresponding increase in demand as international consumers become increasingly aware of the benefits of including psyllium husk in their diets.

ChemAnalyst forecasts that the psyllium husk market will likely stabilize within the next few months. The stabilization is due to consistent demand levels and good psyllium husk yield this year, which will keep supplier inventories up to the level required to supply the market. The supply-demand balance is expected to absorb any radical swings, ushering a more stable pricing pattern for the immediate future.

ChemAnalyst further suggests psyllium husk market players including buyers, sellers as well as traders to be cautious and stay flexible and keenly observe market activity. Any forthcoming change in supply chain patterns, demand spikes or policy might impact psyllium husk prices. Being updated and wisely strategizing procurement will help market players use the predicted stability in the market in their favour. With the advent of summer, market followers are poised to take advantage of better predictable pricing and optimal procurement chances.