BASF’s Coatings division has announced a strategic partnership with BMW Group, selecting the premium refinish brands Glasurit and R-M as preferred paint brands for its aftersales network in 50 markets globally. This collaboration marks a significant step towards enhancing sustainability and efficiency within the automotive refinish industry.

Under this agreement, BMW and MINI body shops across these 50 markets will gain access to BASF’s extensive portfolio of refinish solutions, including the high-performance Glasurit 100 Line AraClass and R-M Agilis Pioneer Series. These advanced product lines are designed to minimize environmental impact while delivering exceptional results.

"We are thrilled to partner with BMW Group and contribute to the future of sustainable body shop operations," stated Chris Jackman, Director, Global Strategic Account Management at BASF Coatings. "Our focus on innovation and sustainability aligns perfectly with BMW Group's values. The Glasurit 100 Line and R-M Agilis product lines offer significant advantages, such as reduced process times compared to traditional basecoat systems and optimized material usage, leading to greater efficiency and a smaller environmental footprint."

Furthermore, BASF Coatings will provide comprehensive training programs to equip BMW Group's body shop painters and owners with the necessary skills to effectively utilize these advanced technologies and implement sustainable practices within their operations.

This partnership underscores the shared commitment of BASF Coatings and BMW Group to driving innovation, enhancing quality, and promoting sustainability within the evolving automotive refinish industry. By leveraging BASF's cutting-edge technology and expertise, BMW Group aims to further enhance the customer experience while minimizing the environmental impact of its aftersales operations.

The Coatings division of BASF is a global leader specializing in the development, production, and marketing of innovative and sustainable solutions for a wide range of industries. Its offerings include automotive OEM and refinish coatings, decorative paints, and advanced surface treatments for substrates like metal, plastic, and glass. The division focuses on creating high-performance solutions that enhance functionality, design, and application versatility to meet the evolving needs of partners worldwide. Leveraging a collaborative network of facilities across Europe, North America, South America, and Asia Pacific, BASF combines the expertise, knowledge, and resources of interdisciplinary global teams to deliver exceptional value to its customers. This commitment to innovation and collaboration has positioned the Coatings division as a trusted partner in its field. In 2023, the division reported impressive global sales of approximately €4.4 billion, underscoring its significant impact and market presence.

BASF is committed to creating chemistry for a sustainable future by integrating economic success with environmental stewardship and social responsibility. With a global workforce of approximately 112,000 employees, BASF serves customers in nearly every industry and country. Its comprehensive portfolio is organized into six core segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care, and Agricultural Solutions.